GAME OF NOTES

Challenge

One of our perkiest clients - Chupa Chups - needed a larky creative concept to tempt teens try more of Chupa’s singing lollipops - Musical Pops.

Solution

We reinvented going to school by developing a fun-driven Melody School. Kids were thrilled to register lollipops’ codes in a Chupa Jukebox and win instant prizes by collecting credits. It became a hype since they could also challenge their friends to get in the game. A karaoke machine was the coveted big prize that everyone who registered over 10 codes had the chance to win.

Results

Game of notes was a blast with over 91 000 games played! 4200 registered teens who played the Jukebox sent invitations to 22 000 friends to invite them in the Melody school.