Service · AI production
Advertising generated with AI and directed by natural intelligence
dots&heroes creates ads, visuals and animation generated with artificial intelligence, with the idea, script and direction by people. It is a good option when a scene is hard or expensive to film, or when budget or time is tight. For Sopharma we created the commercial “Leave the Extra Load Behind” for MeliLax and Sollievo entirely with AI, from our own original script.
What you get
- Script and styleThe story and how it will look.
- Generated shots and videoDirected shot by shot.
- Edit, sound and voiceThe finished ad.
- Filmed and generated togetherWhere it helps, we mix filmed footage with generated.
How we work
- 01Idea and scriptWhat we say and how.
- 02Style and testsTest shots before we go on.
- 03GenerationThe shots and the video.
- 04Edit and finishSound, voice, versions.
Our work
Sopharma · 2026Leave The Extra Load Behind →A commercial for Sopharma's MeliLax and Sollievo, made entirely with AI: how to talk about constipation without making anyone uncomfortable.
Sopharma · 2025SleepFix: Two Sides of One Woman →A split-screen commercial for Sopharma's SleepFix: Sara is sleep-deprived, Lara is well rested, and you see the difference within seconds.Questions
What is generated and what is filmed?
We say it clearly for every project. In our portfolio AI projects are marked in violet.
How fast is an AI ad?
It depends on the brief and the complexity. A short ad is usually ready in 1 to 3 weeks, idea, script and approvals included, because there are no shoot days.
Who owns the rights to what is generated?
We use AI tools that allow commercial use, and we transfer the rights to use the finished materials to the client as set out in the contract.