About us
An advertising agency where brands become heroes
dots&heroes (formerly The Dots Agency) is an advertising agency based in Sofia, Bulgaria, founded in 2015. We make campaigns and promotions, promo websites, video and AI production, brand identities, video podcasts, social media and Google and Meta advertising. We work with brands such as BU, Chupa Chups, Fino, Sopharma, Speedy, Str8 and TEO. We run more than 25 social media profiles with over 2 million followers, and our ads earn over 40 million impressions a month.
How we work
Our teams
How the agency is organised and what each team does.
Strategy & accounts
The brief, plan, budget and timing. Your personal account manager runs the project from the first call to the report and is your link to everyone else.
Creative
The creative idea, scripts, taglines and copy for every channel.
Design & brand
The key visual, the brand identity, the adaptations and print.
Video production
Directors, camera crew and editors with our own gear: from the shoot day to the finished versions for every platform.
AI production
Generated shots, video and visuals, directed by people. AI is a tool for efficiency; the ideas come from people.
Web
Promo websites, landing pages and admin panels your team can update itself.
Social media
The calendar, the content and the community across 25+ profiles.
Performance
Google, YouTube and Meta ads, tracking and reporting in numbers.
What we do
Campaigns & strategy
Brand strategy, 360° campaigns, trade and consumer promotions and activations. From the idea to the report.
Promo websites & games
Web infrastructure for campaigns with receipts, points, prizes and games: landing page, website, automations.
Photo & video production
Ads, events, PR and product photography. Our own gear and crew.
AI production
AI-generated ads, visuals and animation, directed by “natural” intelligence.
Brand identity
Name, logo, tagline and visual system.
Video podcasts
Concept, filming, sound, editing and a strategy for promoting it on social media.
Social media
From viewers to fans. 25+ profiles, over 2M followers.
Websites
Corporate and product websites and landing pages that tell stories and sell.
Performance
Google, Meta and LLM platforms. 40M+ ad impressions a month.
Our clients
We have worked with brands across many sectors: food and drink, pharma, cosmetics, delivery and courier services, and organisations such as UNICEF.
- Chupa Chups
- Mentos
- Dr. Oetker
- TEO
- MSD
- UNICEF
- Sopharma
- Speedy
- Wolt
- Chio
- Pombar
- STR8
- BU
- FINO