Service · Campaigns & strategy
Advertising campaigns and promotions from idea to report
dots&heroes is an advertising agency based in Sofia that creates 360° campaigns, consumer promotions, influencer and CSR campaigns, and activations. We handle everything: the idea, strategy, visuals, video, website and advertising, through to the results report. For Chupa Chups we created the “Winners' Club” loyalty campaign: it started in Bulgaria and grew to 7 countries.
What you get
- Strategy and ideaWho we want to win and how.
- Campaign lookKey visual and adaptations for every channel.
- VideoAds, filmed or generated with AI.
- Promo mechanicsReceipts, points, prizes or games, with the rules.
- Ads and social mediaLaunched and managed on Google, Meta and YouTube.
- ReportThe numbers at the end: reach, entries, sales.
How we work
- 01BriefGoal, audience, budget and timing.
- 02Idea and lookThe concept and how it looks in every channel.
- 03ProductionVideo, website, visuals and materials.
- 04Launch and adsThe campaign goes live.
- 05ReportThe results in numbers.
Our work
Questions
What budget does a campaign need?
It depends on the task and the brief: the channels, the countries and the length. We run both small local campaigns and large 360° ones. After the brief we propose a solution and a quote that fit your budget.
How long does a campaign take?
It depends on the brief and the scale. Usually 4 to 8 weeks pass from brief to launch: idea, approval, production and launch. When time is short we can work faster.
Can a campaign run in several countries?
Yes. The Chupa Chups Winners' Club started in Bulgaria and grew to 7 countries.
Can we order just one part, for example only the video?
Yes. We can take on just one part, such as the video, the website or social media, and work alongside your team or your other agencies.